C.D, M.F.


For Pennzoil, it's not about the car, but what you put in it.

Pennzoil wanted to increase the sales of their premium product in a market where oil is just oil. 


First we created a brand book for the RFP that really embodies the idea. 

We thought truly appreciating your vehicle, as a member of your family, is where Pennzoil could live. 

Our Idea: "For the Love of Cars" 

Pennzoil loved the idea and brand book so much, they immediately wanted to put it in motion. 

We shot the "For the Love of Cars" TV spot to really show the beauty, love, and craftsmanship of these incredible machines. We wanted to capture moments in life where cars are there for you the most. And why it only deserves the best motor oil you can find.