What if, instead of agencies pitching for new business, businesses pitched for a new agency?
More than ever, brands use video to connect and communicate with their audiences. When the United States Marine Corps relaunched its YouTube channel, it faced a challenge: engage, entertain, and educate an audience deeply rooted in “like” culture.
Tailored to a generation obsessed with quick clicks, the newly launched channel creates a unique video playlist for each visitor, based on their own likes. Each unique playlist allows users to browse the aspects of the Corps that interest them the most.
With over 11 million views, the Marines' YouTube Channel continues to engage and entertain the next generation of elite warriors
When JWT Atlanta wanted to revamp their current look, they tapped me to give them direction that would still respect their legacy, but will also bring their look into the new century.
In 2009, The Home Depot was looking to take their brand into a new direction and update their digital initiative. I was one of the lucky who were an integral part in this successful transition.