What if, instead of agencies pitching for new business, businesses pitched for a new agency?
The United States Marine Corps doesn't sell any products or measure by any brand awareness or KPIs. They measure the campaign's success by commitments. Our task was to stay relevant with the new millennial generation while still holding on to the long, prestigious heritage of the USMC.
So how do you speak to young adults without being the old man at the party?
When JWT Atlanta wanted to revamp their current look, they tapped me to give them direction that would still respect their legacy, but will also bring their look into the new century.
Cartoon Network wanted a blockbuster-style campaign for their original movie about a fire-breathing teenager.
Disney XD wanted us to promote their upcoming teen comedy kung fu sitcom.
In 2009, The Home Depot was looking to take their brand into a new direction and update their digital initiative. I was one of the lucky who were an integral part in this successful transition.
When Transamerica decided to advertise for the first time in 10 years, it was our task to transform their perception in the marketplace.
Even though the print ads don't look seemingly that creative, getting this client to understand and push the work further was an amazing feat in itself